On the 6th of January 2012 the Ambassador of Ukraine to Malaysia Mr. Ihor V. Humennyi took part in the ceremony "EURO 2012 Trade Launch", which was dedicated to the official launch of broadcasting on the Malaysian television channels the matches of European Football Championship “EURO 2012”.

The company "Media Prima Berhad" – had been officially granted with the right to broadcast all matches of “EURO 2012” on the two TV-channels of Malaysia and has the ability to cover a wide range of national audience. The members of this Malaysian media group also include leading national TV and radio stations, a number of print media and more.

The Ambassador of the Republic of Poland in Malaysia was also participating in the ceremony. During the event the Ambassador Ihor V. Humennyi was also interviewed by the local television channel TV-3. His Excellency briefed the journalist about the expectations of Ukraine of the coming “EURO 2012”.