Tourism is one of the fastest-growing segment of Ukrainian-Malaysian bilateral relations. More than 15,000 Ukrainian tourists visit Malaysia each year, with an average 10% annual increase. Meanwhile, Ukraine as an attractive tourist destination has also a lot to offer to Malaysian visitors - ski resorts in the Carpathian Mountains, Black Sea coast recreation and entertainment facilities, eco-tourism, unique historical attractions.
There are various Ukrainian-themed events taking place in Malaysia on a regular basis. Those are celebrations, exhibitions, fashion shows, traditional food festivals, and social gatherings. The main goal of these activities is to introduce the general public in Malaysia to the culture, history, and traditions of Ukraine. The Embassy`s current efforts aimed at organizing a Ukrainian film festival, as well as the exhibition of Crimean Tatar culture.
Special attention is given to raising awareness in Malaysia about the Great Famine (The Holodomor) of 1932-1933 as genocide of Ukrainian people. As part of the commemoration of the 85th Anniversary of the Holodomor in Ukraine, together with the leading university of Malaysia, the University of Malaya, held a photo exhibition "Executed by Famine: Unknown Genocide of Ukrainian people". The exhibition took place at the University Art Gallery with the participation of Ambassador Olexander Nechytaylo, Professor, Doctor of Historical Sciences, Ataullah Bogdan Kopanski, representatives of the Kuala Lumpur diplomatic corps as well as management, students and alumni of the University, members of the Ukrainian Cultural Association and the Ukrainian community of Malaysia. On 17th November 2018, Holodomor Memorial Day, the Embassy staff, family members, and the Ukrainian community of Malaysia joined the global action to honour the victims of this tragedy. Since then, a commemorational event called "Light up a Candle" is held annually.
There is an increasingly growing scope of activities amongst the Ukrainian expatriate community in Malaysia. Currently, few hundreds Ukrainians reside in Malaysia, mainly in Kuala Lumpur and in Penang, where the Honorary Consulate will be starting its operations in 2020.
With the aim to unite and to promote the interests of Ukraine in both cultural and humanitarian fields at the beginning of 2017 the public organization "Ukrainian Cultural Association" (UCA) was officially registered by the Register of Societies of the Ministry of Internal Affairs of Malaysia. In 2019 alone with support provided by the Embassy, UCA held about 20 events. As a part of UCA`s commitment to promote Ukrainian culture and to serve the community, one of the most successful projects was launched in April 2019 - "Sonyashnyk” (The Sunflower) Sunday school. It is driven by the enthusiasm and dedication of the local Ukrainian community willing to cultivate the sense of national heritage and multicultural awareness among the new generations of young Ukrainians living in Malaysia. It is focused not only on teaching, but also at promoting the Ukrainian language and maintaining national cultural traditions. The learning process is arranged and conducted by the qualified Ukrainian teaching staff.